Refine Brand Identity System Research with Pinner

Building a brand identity is a complex process of research, curation, and refinement. Designers traditionally have to juggle multiple tools: one for inspiration, another for documentation, and a third for presentation. This fragmented workflow slows everything down, eating up valuable time that could be spent on creative work.

This guide presents a professional workflow that centralizes your brand identity process, using Pinner to bridge the gap between your Pinterest research and your Figma design files.

Step 1: Create Your Private Brand Boards

The foundation of any great brand system is thorough research. On Pinterest, create a set of private boards dedicated to the core pillars of the brand identity. We recommend starting with:

• Logo & Logomarks: A collection of typographic and symbolic inspiration.
• Color Palettes: Pins that capture the desired mood and tone through color.
• Typography: Examples of font pairings and typographic treatments.
• Photography Style: A moodboard for the brand’s art direction.

Because Pinner can access your private boards, all of this sensitive research remains completely confidential.

Step 2: Import Your Research into Figma

Once your boards are curated, open your brand guidelines document in Figma. Using Pinner, import each of your research boards onto a dedicated page or section. In minutes, you’ll have a comprehensive library of all your curated inspiration, perfectly organized right inside your working file.

Step 3: From Inspiration to Direction

With your inspiration library now on the canvas, start grouping pins into cohesive design directions — collections of imagery, texture, color, photography, and style that define distinct creative territories aligned with the brand. This step weaves mood and meaning together, turning inspiration into clear, strategic design intent.

Once these areas take shape, it’s time to evolve them into presentation material.

Check out our guide, “The Insanely Fast Moodboard Workflow for Design Studios”, to learn how to transform your Pinner‑imported inspiration into polished, presentation‑ready layouts in minutes.

A More Cohesive Process

By using Pinner as the bridge, you create a single, cohesive environment for your entire brand identity workflow. Your research and your execution are no longer in separate silos. This not only saves countless hours of context-switching but also leads to a more consistent and well-documented brand system.